Marketing,
Choregraphed.
Choreo is your CMO assistant. An AI-powered marketing strategy software that helps executives and strategists understand the market, catch changes as they happen, shape messaging, and tie execution to real revenue, not once a quarter, but every day.
Market Understanding
Daily Change Alerts
Messaging & Positioning
Execution Tied to Revenue
The problem
Marketing teams aren't short on activity. They're short on answers.
Who's your target audience?
Without a clear ICP, every campaign
is a guess.
What's your real strategy?
Tactics without positioning are just noise.
Which tactics actually work?
Channel choices made on instinct rarely beat ones made on data.
What revenue will this drive?
Budgets without a forecast are budgets without accountability.
How do you beat competitors?
Differentiation requires knowing the field cold.
How fast can you move?
By the time a deck is finished, the market's already shifted.
Our Story
Every great performance needs a choreographer.
The audience sees the dancers. The performers see the stage. But behind every movement is someone orchestrating the entire experience, understanding the vision, coordinating the participants, and ensuring every action contributes to a unified outcome.
Modern marketing works the same way. Teams are surrounded by tools, channels, campaigns, and competing priorities. Budgets are invested. Tactics are executed. Yet many organizations struggle because those activities aren't coordinated around a clear strategy.
"Successful marketing isn't about doing more.
It's about moving together."
That's why we created Choreo, an AI-powered marketing strategy platform built to help organizations create alignment before execution.
AI Core
Intelligence Layers
Execution Layers
How It Works
From "where do we start?"
to a strategy in four steps.
Tell Choreo about your business. AI does the heavy lifting. You get a complete, justified marketing strategy, not just a dashboard.
1
Know your audience
Choreo analyzes your market and tells you exactly who to target, and
who to ignore.
2
Define your ICP
AI builds out your ideal customer profile and buyer personas in detail,
not guesswork.
3
Get your tactics
Choreo recommends the specific channels and tactics most likely to convert that audience.
4
Forecast your revenue
Every recommendation comes with a forecasted budget, ROI, and revenue outcome
Exclusive to CHoreo
Stop guessing what your marketing should be doing.
Every Choreo strategy comes with a built-in ROI Benchmark Engine, it maps your tactics against real, current industry conversion-rate research, so you know exactly what performance to expect before you spend a dollar.
This answers
Am I performing as well as others in my industry?
See your real conversion rates stacked directly against current industry benchmarks, tactic by tactic.
If I matched industry-standard performance, how much revenue would that bring in?
Every benchmark is converted into a real revenue number — so "average" finally means something concrete.
Where exactly should I improve?
Pinpoint the specific tactic and funnel stage that's leaking the most revenue and fix that first.
under the hood
Every capability behind the strategy.
The four steps above are powered by six connected disciplines so nothing falls through the cracks.
Market Intelligence
Understand where to compete and how to win.
- Market research & demand trends
- TAM / SAM / SOM sizing
- Landscape & opportunity analysis
Competitive Intelligence
Know your competitors before you compete
- Side-by-side competitive analysis
- Automated SWOT generation
- Differentiation opportunities
Customer Understanding
Build strategies around the people who actually buy.
- Detailed buyer personas
- Customer lifecycle mapping
- Behavioral & purchase insights
Positioning & Messaging
Create consistent messaging across your organization.
- Master positioning frameworks
- Persona-based messaging
- Brand & narrative alignment
Strategy Development
Move from analysis to action
- Strategic tactical recommendations
- Channel & tactic prioritization
- SEO, content, paid, ABM & more
Revenue forecasting
Connect marketing investments to business outcomes.
- Budget planning by objective
- Scenario modeling
- ROI analysis before you spend
Built for
Marketing leaders who need clarity,
not more dashboards.
Chief Marketing Officer
Create strategic alignment across teams and investments.
VP Marketing
Develop scalable, repeatable planning processes.
Marketing Director
Build data-driven strategies with confidence.
Marketing Strategist
Accelerate research, analysis, and planning.
Growth Teams
Identify opportunities and optimize investment decisions.
see it in action
Watch Choreo turn analysis into a strategic plan.
In a 20-minute walkthrough, we'll show how Choreo analyzes your market and customers, then generates positioning, messaging, and a forecasted growth plan...live.
A guided tour of the Strategic Wheel Framework
A live AI-generated strategy for your industry
Answers to questions specific to your team
Leadership
Built by marketers, for marketers
Choreo was founded on a simple insight: marketing teams often lack the strategic clarity needed to align decisions and investments.
Tracy Harris
Chief Executive Officer
Leads product vision, customer strategy, and business growth, the insight behind Choreo's foundation.
Krista Wheatley
Chief Marketing Officer
Deep expertise in strategic marketing, positioning, customer engagement, and go-to-market execution.
Joshua James
Chief Technology Officer
Leads platform architecture and AI implementation, turning complex analysis into clear strategic guidance.
FAQs
What is Choreo?
Choreo is an AI-powered marketing strategy platform that acts as a CMO assistant — analyzing your market and customers to build out your ideal customer profile, tactics, and a forecasted revenue plan, instead of a dashboard you still have to interpret yourself. It's built for marketing leaders who need a justified strategy, not more raw data.
How does Choreo's ROI Benchmark Engine work?
The ROI Benchmark Engine maps your marketing tactics against real, current industry conversion-rate data, so you know what performance to expect before you spend. It turns "are we doing okay?" into an actual revenue number by showing what matching industry-standard performance would be worth.
Who is Choreo built for?
Choreo is built for CMOs, VPs of Marketing, marketing directors, strategists, and growth teams who need strategic clarity across their team's decisions and investments. Rather than replacing a marketing team, it gives leadership a shared, data-backed strategy to align around.
How is Choreo different from a marketing analytics dashboard?
Most dashboards show you what already happened; Choreo tells you what to do next. It generates a complete, justified strategy, audience, positioning, tactics, and a forecasted budget and revenue outcome rather than leaving you to interpret metrics on your own.
GET STARTED
Let's orchestrate your marketing strategy.
Book a live demo or start a free trial — our team will follow up within one business day.
Talk to Sales
Get a tailored walk-through for your team.
[email protected]
For partnerships, press, and general inquiries.
Remote-first team
Serving marketing leaders across North America.
